Comparing A/B split testing and MVT

Working in an email marketing environment, I have been exposed to two distinct sides of testing - the traditional A/B testing and Multi-Variate Testing (or MVT). Personally, I like them both, as they each have both advantages and limitations as to what they can. This post (source) will take a look at the two and … Continue reading Comparing A/B split testing and MVT

SEO and SEM – what’s the difference?

Something that used to stump me was the difference between SEO (Search Engine Optimisation) and SEM (Search Engine Marketing), because they work side by side with each other. However - they are different services and perform different functions. I found the following article on webopedia.com which helped me greatly with this article. SEO is described … Continue reading SEO and SEM – what’s the difference?