Triggered emails – it’s never ‘set it and forget it’!

I've been reading the Litmus blog recently and there are some really interesting articles, all to do with email marketing. Analytics, triggered emails, display testing, subject line testing, designs of buttons, image blocking - if you can think of it, there's probably a post about it! I came across this article which is all about … Continue reading Triggered emails – it’s never ‘set it and forget it’!

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Do you use emojis in your subject line?

A recent report published by MailChimp wanted to find out what the most popular emojis were to use within your subject lines. So which emojis - those small small icons used to convey emotions, things, and ideas - do you think email markets are employing most in their subject lines? MailChimp set out to find … Continue reading Do you use emojis in your subject line?