Something that used to stump me was the difference between SEO (Search Engine Optimisation) and SEM (Search Engine Marketing), because they work side by side with each other. However - they are different services and perform different functions. I found the following article on webopedia.com which helped me greatly with this article. SEO is described … Continue reading SEO and SEM – what’s the difference?
I've been in the digital marketing space for the better part of the last decade, and I often think about what Digital Marketing actually is. According to Wikipedia, "Digital marketing is a term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to … Continue reading The Digital Marketing space – what is it really?