SEO and SEM – what’s the difference?

Something that used to stump me was the difference between SEO (Search Engine Optimisation) and SEM (Search Engine Marketing), because they work side by side with each other. However - they are different services and perform different functions. I found the following article on webopedia.com which helped me greatly with this article. SEO is described … Continue reading SEO and SEM – what’s the difference?

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The Digital Marketing space – what is it really?

I've been in the digital marketing space for the better part of the last decade, and I often think about what Digital Marketing actually is. According to Wikipedia, "Digital marketing is a term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to … Continue reading The Digital Marketing space – what is it really?