Why you should ALWAYS test your emails

One of the most important lessons I have learned while working in the digital media industry is test. Test, test and test again. For example, say you are a busy marketer and a client has asked you to deploy an email using a brand new template. The template has been coded and initially tested. But … Continue reading Why you should ALWAYS test your emails

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Plain text in emails – some best practice tips

Creating HTML emails is somewhat of an art form - and these emails can be heavily creative, with fantastic call-to-action (CTA) buttons and loads of links to interesting articles or to new and exciting products. I know for me, looking at the engagement levels for a particular campaign is quite exhilarating to see how this … Continue reading Plain text in emails – some best practice tips

Triggered emails – it’s never ‘set it and forget it’!

I've been reading the Litmus blog recently and there are some really interesting articles, all to do with email marketing. Analytics, triggered emails, display testing, subject line testing, designs of buttons, image blocking - if you can think of it, there's probably a post about it! I came across this article which is all about … Continue reading Triggered emails – it’s never ‘set it and forget it’!