Email Analytics – how are you using them?

Email marketing has become vital to a marketer's overall strategy. Whether you're a business-to-business company selling a service, or a business-to-consumer company selling products, email marketing has truly changed the way we do business. In previous posts, I've written about the importance of always testing your email, how media queries can help your email render … Continue reading Email Analytics – how are you using them?

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Why you should ALWAYS test your emails

One of the most important lessons I have learned while working in the digital media industry is test. Test, test and test again. For example, say you are a busy marketer and a client has asked you to deploy an email using a brand new template. The template has been coded and initially tested. But … Continue reading Why you should ALWAYS test your emails

Plain text in emails – some best practice tips

Creating HTML emails is somewhat of an art form - and these emails can be heavily creative, with fantastic call-to-action (CTA) buttons and loads of links to interesting articles or to new and exciting products. I know for me, looking at the engagement levels for a particular campaign is quite exhilarating to see how this … Continue reading Plain text in emails – some best practice tips

Triggered emails – it’s never ‘set it and forget it’!

I've been reading the Litmus blog recently and there are some really interesting articles, all to do with email marketing. Analytics, triggered emails, display testing, subject line testing, designs of buttons, image blocking - if you can think of it, there's probably a post about it! I came across this article which is all about … Continue reading Triggered emails – it’s never ‘set it and forget it’!

Need some tips to improve your Social Media marketing strategy?

Following up from my previous post, I wanted to do another article on Social Media Marketing and how you can improve your strategy. So when this blog post landed in my Inbox, it was the perfect opportunity to share it around. The team at GetAmbassador.com have come up with 10 easy Social Media marketing tips … Continue reading Need some tips to improve your Social Media marketing strategy?

Why do customers unsubscribe from your emails?

I recently came across a great article from GetResponse.com around some of the reasons why customers unsubscribe from your emails. Every single company will lose customers from their mailing list, it is inevitable. This is one of the facts of email marketing, that no matter how hard we try, people will unsubscribe from your emails. … Continue reading Why do customers unsubscribe from your emails?

Do you use emojis in your subject line?

A recent report published by MailChimp wanted to find out what the most popular emojis were to use within your subject lines. So which emojis - those small small icons used to convey emotions, things, and ideas - do you think email markets are employing most in their subject lines? MailChimp set out to find … Continue reading Do you use emojis in your subject line?

Comparing A/B split testing and MVT

Working in an email marketing environment, I have been exposed to two distinct sides of testing - the traditional A/B testing and Multi-Variate Testing (or MVT). Personally, I like them both, as they each have both advantages and limitations as to what they can. This post (source) will take a look at the two and … Continue reading Comparing A/B split testing and MVT

Calls to action – some pointers you need to know

Source: studiod.com Calls to action (or CTAs) are an essential part of email marketing. If you want your customers to take action (buying specific products, downloading a whitepaper, or signing up for an online webinar), the call to action needs to entice them in. They are the pivotal role of closing a deal. There are … Continue reading Calls to action – some pointers you need to know

15 stats that prove your emails need to be mobile-responsive

Thanks to HubSpot for this awesome post! Working for an email marketing company, you see your fair share of mobile-responsive templates. Most emails nowadays are (that is, if the email is viewed on a mobile device, the email is optimised for the smaller screen size), but not always. It can be quite frustrating when you … Continue reading 15 stats that prove your emails need to be mobile-responsive