Hi everyone! Apologies for the lack of posts over the last 6 weeks - my husband and I have just returned from an amazing six-week trip through Europe and the United States. Over the past 43 days, we visited 12 cities in seven different countries - Leicester and London, United Kingdom; Paris; Bad Homburg and … Continue reading Around the world in 43 days
One of the most important lessons I have learned while working in the digital media industry is test. Test, test and test again. For example, say you are a busy marketer and a client has asked you to deploy an email using a brand new template. The template has been coded and initially tested. But … Continue reading Why you should ALWAYS test your emails
This article came across my Inbox this week, posted on the Marketing Association blog. The reason I wanted to post and share about it is I get asked a particular question quite often: What is your dream job? That is the million dollar question, isn't it?! I've often thought about what I would absolutely love … Continue reading 5 skills a Marketing Manager needs to master
One of the most important things I have learned while working in this industry is this. There will always be big projects that can spiral out of your control. There will always be clients who need something yesterday and you need to work through certain processes to deliver. There will always be something more important … Continue reading Just take one step at a time
I found this on Facebook this morning and thought it was a great sentiment to share. There are lots of things about life that scare us, and I know for me, putting up my thoughts on this blog about the Digital Marketing space was a huge - and quite scary - step, as I wasn't … Continue reading Don’t be afraid to fail
Source: studiod.com Calls to action (or CTAs) are an essential part of email marketing. If you want your customers to take action (buying specific products, downloading a whitepaper, or signing up for an online webinar), the call to action needs to entice them in. They are the pivotal role of closing a deal. There are … Continue reading Calls to action – some pointers you need to know
I've been in the digital marketing space for the better part of the last decade, and I often think about what Digital Marketing actually is. According to Wikipedia, "Digital marketing is a term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to … Continue reading The Digital Marketing space – what is it really?
Many of us work in Digital Marketing, an industry that is constantly changing, and as such, there are a multitude of different aspects that I personally know very little about. So, with that being said - welcome to The Thinking Booth, a place where I will post up all my musings and thoughts on all … Continue reading Welcome to The Thinking Booth