Around the world in 43 days

Hi everyone! Apologies for the lack of posts over the last 6 weeks - my husband and I have just returned from an amazing six-week trip through Europe and the United States. Over the past 43 days, we visited 12 cities in seven different countries - Leicester and London, United Kingdom; Paris; Bad Homburg and … Continue reading Around the world in 43 days

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Why you should ALWAYS test your emails

One of the most important lessons I have learned while working in the digital media industry is test. Test, test and test again. For example, say you are a busy marketer and a client has asked you to deploy an email using a brand new template. The template has been coded and initially tested. But … Continue reading Why you should ALWAYS test your emails

5 skills a Marketing Manager needs to master

This article came across my Inbox this week, posted on the Marketing Association blog. The reason I wanted to post and share about it is I get asked a particular question quite often: What is your dream job? That is the million dollar question, isn't it?! I've often thought about what I would absolutely love … Continue reading 5 skills a Marketing Manager needs to master

Calls to action – some pointers you need to know

Source: studiod.com Calls to action (or CTAs) are an essential part of email marketing. If you want your customers to take action (buying specific products, downloading a whitepaper, or signing up for an online webinar), the call to action needs to entice them in. They are the pivotal role of closing a deal. There are … Continue reading Calls to action – some pointers you need to know

The Digital Marketing space – what is it really?

I've been in the digital marketing space for the better part of the last decade, and I often think about what Digital Marketing actually is. According to Wikipedia, "Digital marketing is a term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to … Continue reading The Digital Marketing space – what is it really?

Welcome to The Thinking Booth

Many of us work in Digital Marketing, an industry that is constantly changing, and as such, there are a multitude of different aspects that I personally know very little about. So, with that being said - welcome to The Thinking Booth, a place where I will post up all my musings and thoughts on all … Continue reading Welcome to The Thinking Booth