Why you should ALWAYS test your emails

One of the most important lessons I have learned while working in the digital media industry is test. Test, test and test again. For example, say you are a busy marketer and a client has asked you to deploy an email using a brand new template. The template has been coded and initially tested. But … Continue reading Why you should ALWAYS test your emails

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Why do customers unsubscribe from your emails?

I recently came across a great article from GetResponse.com around some of the reasons why customers unsubscribe from your emails. Every single company will lose customers from their mailing list, it is inevitable. This is one of the facts of email marketing, that no matter how hard we try, people will unsubscribe from your emails. … Continue reading Why do customers unsubscribe from your emails?