Why you should ALWAYS test your emails

One of the most important lessons I have learned while working in the digital media industry is test. Test, test and test again. For example, say you are a busy marketer and a client has asked you to deploy an email using a brand new template. The template has been coded and initially tested. But … Continue reading Why you should ALWAYS test your emails

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Media queries in email – what they are and the benefits of them

Over the past few months I've been working on a massive project for one of my clients, which requires a lot of technical assistance around an email and offers that are specific to each customer. We have been testing both the email and the respective landing page where these offers will be housed and one … Continue reading Media queries in email – what they are and the benefits of them

Calls to action – some pointers you need to know

Source: studiod.com Calls to action (or CTAs) are an essential part of email marketing. If you want your customers to take action (buying specific products, downloading a whitepaper, or signing up for an online webinar), the call to action needs to entice them in. They are the pivotal role of closing a deal. There are … Continue reading Calls to action – some pointers you need to know