Email marketing has become vital to a marketer's overall strategy. Whether you're a business-to-business company selling a service, or a business-to-consumer company selling products, email marketing has truly changed the way we do business. In previous posts, I've written about the importance of always testing your email, how media queries can help your email render … Continue reading Email Analytics – how are you using them?
One of the most important lessons I have learned while working in the digital media industry is test. Test, test and test again. For example, say you are a busy marketer and a client has asked you to deploy an email using a brand new template. The template has been coded and initially tested. But … Continue reading Why you should ALWAYS test your emails
Over the past few months I've been working on a massive project for one of my clients, which requires a lot of technical assistance around an email and offers that are specific to each customer. We have been testing both the email and the respective landing page where these offers will be housed and one … Continue reading Media queries in email – what they are and the benefits of them
I've been reading the Litmus blog recently and there are some really interesting articles, all to do with email marketing. Analytics, triggered emails, display testing, subject line testing, designs of buttons, image blocking - if you can think of it, there's probably a post about it! I came across this article which is all about … Continue reading Triggered emails – it’s never ‘set it and forget it’!