SEO and SEM – what’s the difference?

Something that used to stump me was the difference between SEO (Search Engine Optimisation) and SEM (Search Engine Marketing), because they work side by side with each other. However - they are different services and perform different functions. I found the following article on webopedia.com which helped me greatly with this article. SEO is described … Continue reading SEO and SEM – what’s the difference?

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