Why you should ALWAYS test your emails

One of the most important lessons I have learned while working in the digital media industry is test. Test, test and test again. For example, say you are a busy marketer and a client has asked you to deploy an email using a brand new template. The template has been coded and initially tested. But … Continue reading Why you should ALWAYS test your emails

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Calls to action – some pointers you need to know

Source: studiod.com Calls to action (or CTAs) are an essential part of email marketing. If you want your customers to take action (buying specific products, downloading a whitepaper, or signing up for an online webinar), the call to action needs to entice them in. They are the pivotal role of closing a deal. There are … Continue reading Calls to action – some pointers you need to know