More posts coming!

Hello everyone! Things have been quite busy over the last six weeks since I've been back from holiday - getting back into the swing of things, as well as starting a brand new job! I'm now a Digital Content Producer, working for a great company in central Auckland. I prepare news articles on a daily … Continue reading More posts coming!

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Email Analytics – how are you using them?

Email marketing has become vital to a marketer's overall strategy. Whether you're a business-to-business company selling a service, or a business-to-consumer company selling products, email marketing has truly changed the way we do business. In previous posts, I've written about the importance of always testing your email, how media queries can help your email render … Continue reading Email Analytics – how are you using them?

Why you should ALWAYS test your emails

One of the most important lessons I have learned while working in the digital media industry is test. Test, test and test again. For example, say you are a busy marketer and a client has asked you to deploy an email using a brand new template. The template has been coded and initially tested. But … Continue reading Why you should ALWAYS test your emails

Media queries in email – what they are and the benefits of them

Over the past few months I've been working on a massive project for one of my clients, which requires a lot of technical assistance around an email and offers that are specific to each customer. We have been testing both the email and the respective landing page where these offers will be housed and one … Continue reading Media queries in email – what they are and the benefits of them

Plain text in emails – some best practice tips

Creating HTML emails is somewhat of an art form - and these emails can be heavily creative, with fantastic call-to-action (CTA) buttons and loads of links to interesting articles or to new and exciting products. I know for me, looking at the engagement levels for a particular campaign is quite exhilarating to see how this … Continue reading Plain text in emails – some best practice tips

5 skills a Marketing Manager needs to master

This article came across my Inbox this week, posted on the Marketing Association blog. The reason I wanted to post and share about it is I get asked a particular question quite often: What is your dream job? That is the million dollar question, isn't it?! I've often thought about what I would absolutely love … Continue reading 5 skills a Marketing Manager needs to master

Triggered emails – it’s never ‘set it and forget it’!

I've been reading the Litmus blog recently and there are some really interesting articles, all to do with email marketing. Analytics, triggered emails, display testing, subject line testing, designs of buttons, image blocking - if you can think of it, there's probably a post about it! I came across this article which is all about … Continue reading Triggered emails – it’s never ‘set it and forget it’!

Need some tips to improve your Social Media marketing strategy?

Following up from my previous post, I wanted to do another article on Social Media Marketing and how you can improve your strategy. So when this blog post landed in my Inbox, it was the perfect opportunity to share it around. The team at GetAmbassador.com have come up with 10 easy Social Media marketing tips … Continue reading Need some tips to improve your Social Media marketing strategy?