Why you should ALWAYS test your emails

One of the most important lessons I have learned while working in the digital media industry is test. Test, test and test again. For example, say you are a busy marketer and a client has asked you to deploy an email using a brand new template. The template has been coded and initially tested. But … Continue reading Why you should ALWAYS test your emails

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Media queries in email – what they are and the benefits of them

Over the past few months I've been working on a massive project for one of my clients, which requires a lot of technical assistance around an email and offers that are specific to each customer. We have been testing both the email and the respective landing page where these offers will be housed and one … Continue reading Media queries in email – what they are and the benefits of them

Plain text in emails – some best practice tips

Creating HTML emails is somewhat of an art form - and these emails can be heavily creative, with fantastic call-to-action (CTA) buttons and loads of links to interesting articles or to new and exciting products. I know for me, looking at the engagement levels for a particular campaign is quite exhilarating to see how this … Continue reading Plain text in emails – some best practice tips

5 skills a Marketing Manager needs to master

This article came across my Inbox this week, posted on the Marketing Association blog. The reason I wanted to post and share about it is I get asked a particular question quite often: What is your dream job? That is the million dollar question, isn't it?! I've often thought about what I would absolutely love … Continue reading 5 skills a Marketing Manager needs to master