Triggered emails – it’s never ‘set it and forget it’!

I've been reading the Litmus blog recently and there are some really interesting articles, all to do with email marketing. Analytics, triggered emails, display testing, subject line testing, designs of buttons, image blocking - if you can think of it, there's probably a post about it! I came across this article which is all about … Continue reading Triggered emails – it’s never ‘set it and forget it’!

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Need some tips to improve your Social Media marketing strategy?

Following up from my previous post, I wanted to do another article on Social Media Marketing and how you can improve your strategy. So when this blog post landed in my Inbox, it was the perfect opportunity to share it around. The team at GetAmbassador.com have come up with 10 easy Social Media marketing tips … Continue reading Need some tips to improve your Social Media marketing strategy?

7 ways to drive engagement with Facebook image posts

I have done a lot of Social Media Marketing in my career, so when I stumbled across this post from ClickZ.com, I just had to share it! It's widely known that images can increase engagement on social platforms, but have you thought about how you can connect even more with your customers? You know the … Continue reading 7 ways to drive engagement with Facebook image posts

Why do customers unsubscribe from your emails?

I recently came across a great article from GetResponse.com around some of the reasons why customers unsubscribe from your emails. Every single company will lose customers from their mailing list, it is inevitable. This is one of the facts of email marketing, that no matter how hard we try, people will unsubscribe from your emails. … Continue reading Why do customers unsubscribe from your emails?

Do you use emojis in your subject line?

A recent report published by MailChimp wanted to find out what the most popular emojis were to use within your subject lines. So which emojis - those small small icons used to convey emotions, things, and ideas - do you think email markets are employing most in their subject lines? MailChimp set out to find … Continue reading Do you use emojis in your subject line?

Comparing A/B split testing and MVT

Working in an email marketing environment, I have been exposed to two distinct sides of testing - the traditional A/B testing and Multi-Variate Testing (or MVT). Personally, I like them both, as they each have both advantages and limitations as to what they can. This post (source) will take a look at the two and … Continue reading Comparing A/B split testing and MVT

Calls to action – some pointers you need to know

Source: studiod.com Calls to action (or CTAs) are an essential part of email marketing. If you want your customers to take action (buying specific products, downloading a whitepaper, or signing up for an online webinar), the call to action needs to entice them in. They are the pivotal role of closing a deal. There are … Continue reading Calls to action – some pointers you need to know