Welcome to The Thinking Booth

Background concept wordcloud illustration of electronic digital media

Many of us work in Digital Marketing, an industry that is constantly changing, and as such, there are a multitude of different aspects that I personally know very little about. So, with that being said – welcome to The Thinking Booth, a place where I will post up all my musings and thoughts on all things digital, marketing and email marketing. Some of the topics I’ll cover in future blog posts include:

  • ISPs (Google, Yahoo, and AOL are common examples of email ISPs)
  • Google Analytics
  • PHP and HTML – how is it structured / what’s the difference?
  • Social Media Marketing
  • Digital Media Planning/Buying
  • What is Programmatic Marketing?
  • What is brand engagement?
  • What is retargeting?
  • Customer Acquisition campaigns
  • What is contextual marketing?
  • Inbound Marketing and Content Marketing
  • Lead volume vs. opportunity volume / Lead conversion
  • API (Application Programming Interface)
  • What is CPC (cost-per-click) / CPE (cost-per-engagement)?
  • What is big data?
  • What is lifecycle automation?
  • What is Affiliate Marketing?

Watch out for my first post in the next week or so. Feel free to follow, comment, like and share with your friends!


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